Beloved blended Scotch whisky Chivas Regal 12YO unveils the biggest redesign in the brand’s 112-year history. It’s a new, bold and fresh look for the brand’s flagship. Chivas 12YO is a legend in the blended scotch whisky category, playing an integral part in creating the Premium Scotch Whisky category. The brand does not rest though, as the secret to its success is constantly seeking perfection. The new, striking look combines boldness, modernity, contemporary character and unmatched status of the brand, while still displaying the luxury and distinguished heritage long associated with Chivas Regal.