🔸Designs, builds, and maintains our social media presence.
🔸Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
🔸Identifies trends and insights and optimizes spend and performance based on the insights.
🔸Brainstorms new and creative growth strategies through digital marketing.
🔸Plans, executes, and measures experiments and conversion tests.
🔸Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
🔸Collaborates with agencies and other vendor partners.
🔸Evaluates emerging technologies.
🔸Provides thought leadership and perspective for adoption where appropriate.