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this is a sulfate-free shampoo that removes product build-up, while infusing hair with moisture leaving hair soft and shiny. gentle enough to use everyday. promotes growth by nourishing and strengthening damaged or chemically processed hair, reducing the appearance of breakage and shedding. perfect for those who regularly colour, straighten, perm or heat style their hair as well as kinky, curly or wavy natural styles. it contains jamaican black castor oil which is loaded with reparative omegas that promote healthy hair. apple cider vinegar that contain natural ahas that clarify and help regulate ph levels of the scalp and peppermint to stimulate the scalp for an invigorating experience. apply to wet hair, gently massage from root to ends. rinse thoroughly and repeat if necessary.