Rolex is a universe of its own: respected; admired; valued; and known across the globe. Sometimes I sit back and think about all that Rolex is and does and find it hard to believe that at the end of the day, they just make watches.
Rolex does just make watches and their timepieces have taken on a role beyond that of mere timekeeper. Having said that, the reason a "Rolex is a Rolex" is because they are good watches and tell pretty good time. It's taken me over a decade to fully appreciate the brand, and it will probably take longer before I learn everything I'd like to know about them