$100M Money Models: How To Make Money" by Alex Hormozi.
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Released in August 2025, this is the third book in his "Acquisition.com $100M Series". The text on the cover describes a "Money Model" as a deliberate sequence of offers designed to maximize customer value and cash flow.
Book Overview
The book outlines a three-stage system for scaling a business:
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Stage 1 (Get Cash): Using "Attraction Offers" to acquire more customers at a lower cost.
Stage 2 (Get More Cash): Implementing upsells and downsells to increase revenue per customer.
Stage 3 (Get the Most Cash): Using continuity offers (like subscriptions) to maximize the long-term value of each customer.
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