Kampala, Central Division, 08/07
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Brand Management Research
Brand New
Condition
Books
Type
Business
Genre
Adult
Age Level
286
Number of Pages
2009
Publication Year
eBook
Format
Delivery
Across country
1 day
Free of charge
Learn how to manage the brands that talk to people and build better brand identity in your .
Branding is the talk of the town. Corporations spend millions planning and implementing brand activities. New research is published and frameworks are
developed on a daily basis in the attempt to find the holy grail of brand
management. Since the mid-80s, in particular, researchers and practitioners alike
have explored the domain, scope and potential of the brand. Many different
concepts, theoretical frameworks and ideas have seen the light of day and, as a
result, a wide spectrum of different perspectives on how a brand ought to be
conceptualized and managed is in play today.
USh 40,000
NegotiableUSh 20,000
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