Title: Influence: The Psychology of Persuasion – Robert Cialdini (Essential Business Read)
If you are in sales, marketing, negotiation, or leadership, this book is considered the ultimate guide to understanding why people say "yes." The Journal of Marketing Research calls it "one of the most important books written in the last 10 years."
For sale is a copy of the legendary business book, "Influence: The Psychology of Persuasion" by Robert B. Cialdini, Ph.D. (Revised Edition).
If you are in sales, marketing, negotiation, or leadership, this book is considered the ultimate guide to understanding why people say "yes." The Journal of Marketing Research calls it "one of the most important books written in the last 10 years."