The jersey was manufactured by Reebok, which was the club's kit supplier from 1996 to 2006. The main sponsor, Carlsberg, is prominently featured across the chest.
Era: This particular jersey is a retro style from the era of the "Spice Boys," a nickname given to the Liverpool team that included players like Robbie Fowler and Steve McManaman.
Significance: This was the first jersey designed by Reebok for the club. During the 1996-1997 season, Liverpool finished fourth in the Premier League.