The Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin is a Korean skincare product designed to target hyperpigmentation, uneven skin tone, and dullness. Inspired by traditional Korean Hanbang ingredients, this serum combines modern skincare science with time-honored natural extracts
• 68% Rice Bran Water: Rich in amino acids and minerals, rice bran water has been used since the Joseon Dynasty for its moisturizing and brightening properties. It helps to hydrate dry skin and improve overall skin tone. 
• 2% Alpha-Arbutin: A potent skin-brightening agent that inhibits melanin production, effectively reducing dark spots, sun damage, and acne scars. Alpha-Arbutin is known to be more effective than its beta counterpart. 
The serum also contains niacinamide, panthenol, and various plant extracts like soybean seed.