Trendmill in Fashion
The "fashion trendmill" is a phrase coined by Nina Gbor to describe the culture of mindless overproduction and overconsumption of clothing. This concept highlights the detrimental effects of fast fashion on individuals and the planet, including:
- Overconsumption: Nearly $66 trillion worth of products are purchased every year, contributing to waste streams in fashion, food, furniture, and more
- Lack of individuality: The fashion trendmill encourages people to follow the latest trends rather than developing their personal style
- Sustainability: Getting off the fashion trendmill involves quitting overconsumption, buying secondhand, and promoting fair labor practices in the fashion industry