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The Personal Mba Book - Josh Kaufman
Book
Type
Brand New
Condition
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
* The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
* The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
* The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
* 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
Safety tips
- Avoid paying in advance, even for delivery
- Meet with the seller at a safe public place
- Inspect the item and ensure it's exactly what you want
- Make sure that the packed item is the one you've inspected
- Only pay if you're satisfied
