Powerful hairdryer and elegant concentrator – featuring a powerful 2000w & ionic conditioning technology, this hair dryer gives a penetrating air flow with a high shine finish, thereby minimizing the cost of electricity, increasing efficiency and making the device more convenient. 2 speed and 3 temperature settings – the power dryer 2000 gives you total control of your drying routine as it features three heat and two speed settings as well as a cool setting for finishing and setting your style. when drying your hair, it releases a constant stream of balancing ions to enhance conditioning of your hair & eliminate frizz.