A strong logo is one that's easily recognized and remembered. Think of Nike's swoosh or Twitter's bird. It's the perfect graphical representation of a company. But a logo's design doesn't happen by accident. It's the result of a well-defined brief at the start of the creative process.
We shall understand your purpose and goals so as to reflect those values in the logo.
Those values will help us define the direction of the logo. Should it be modern or classic? Formal or playful? Loud or minimal? Young or mature?
Then your intended use also matters. Though we always design dynamic logos because your logo will likely be displayed in a variety of places, from business cards, to websites, packaging, clothing and more. So we like logos that can be used for anything without selction.