Goji berry face serum extract can quickly and effectively cleanse the skin while replenishing nutrients. Replenishes moisture and soothes dry skin. Deep moisturizing, hydrating. Goji berry is also a good source of skin-beneficial fatty acids, including palmitic, oleic, and stearic, all of which help hydrate skin and enhance its barrier." ... Helps with skin tone: Its effective in decreasing sun-induced pigmentation thereby improving skin tone.