Aveeno Cleansing Bar is a gentle, soap-free cleansing bar specially formulated for delicate baby skin. Enriched with natural oatmeal, glycerin, and moisturizing ingredients, it helps cleanse without stripping the skin's natural moisture barrier. The mild formula soothes dryness, nourishes sensitive skin, and leaves skin feeling soft, smooth, and comfortable after every bath. It is pH-balanced and free from harsh ingredients commonly associated with irritation, making it suitable for daily use on newborns and babies with sensitive skin. Oatmeal helps calm dry, itchy skin while supporting healthy-looking skin.