Brand Management Research

+1

Chapa Mpya

Hali

Vitabu

Aina

Biashara

Genre

Watu wazima

Kiwango cha Umri

286

Idadi ya Kurasa

2009

Mwaka wa Uchapishaji

eKitabu

Umbizo

Uwasilishaji

Nchini kote

1 mchana

Bila malipo

Learn how to manage the brands that talk to people and build better brand identity in your . Branding is the talk of the town. Corporations spend millions planning and implementing brand activities. New research is published and frameworks are developed on a daily basis in the attempt to find the holy grail of brand management. Since the mid-80s, in particular, researchers and practitioners alike have explored the domain, scope and potential of the brand. Many different concepts, theoretical frameworks and ideas have seen the light of day and, as a result, a wide spectrum of different perspectives on how a brand ought to be conceptualized and managed is in play today.

Onyesha anwani