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Frequently Asked Questions

What ads are valid for “Pro Sales” promotion?

You can use "Pro Sales" for promoting any type of product or service – all categories are valid. The only criterion that matters is the ad's CTR (click-through rate) – meaning how interested buyers are in it.

If we notice that the ad has a low CTR, we pause the promotion and add a special note to it – "Edit to get clicks". This means that the ad has a low chance of good performance, so the money you spend on it won't bring you value. 

There are several reasons why CTR can be low: 

1) The set price is higher than the market price;

2) The pictures are low-quality or don’t show the product in full;

3) The description is incomplete or unclear;

4) The title doesn't describe the product well.

You can read in detail about what can increase an ad's CTR  here.