Frequently Asked Questions

There are a few reasons for CTR being low: high pricing, low-quality pictures, empty fields or incomplete description, and unclear title. Check out the advice on how to fix these issues below:

1. Review product pictures

Ensure that you took high-quality photos in good light. They should show all the angles and details of your product to bring it to life in the minds of your customers.

The first picture you use is what makes people decide whether to click or not. It should show the product in full – ideally, in the centre of the photo. This way, it won't be cropped when it appears in the feed and will look attractive. You can check how buyers see the product in the feed on the “My adverts” page and make edits if necessary.

2. Check if the title gives enough info about your product

A title should emphasise the characteristics of your product, so ensure you clearly describe what you're selling. Include the item's brand name and specifics like size, colour and condition. Avoid using evaluative adjectives (e.g. gorgeous, beautiful, amazing) because they give zero information about your item. Besides, people never use them in search.

Effective title: New Zara black leather oxford shoes for men in sizes 40-46

Title with poor performance: Men's shoes

3. Double-check if you filled all the fields 

We use the product category and type you selected to show your ad to people looking for such an item. If you specify them incorrectly, your ad will hardly reach interested buyers. Ensure you fill all the fields, even the optional ones, to help us understand who to show your product to. If the information is not detailed, we can’t promote your ad as efficiently as we’d want to.

4. Review the set price

It’s important to dedicate some time to comparing prices for similar products from competitors. Sort out the ads by price and see the lowest price point for your product in the market. Remember to filter products by condition to see relevant prices only. 

When you consider the average market price for your product, you can set a price that will be attractive to buyers. Sometimes, sellers put a higher price in the hope of leaving room for negotiations. We suggest you avoid that because buyers usually choose the offers with lower initial prices, and that’s how they can end up purchasing from other vendors.